Consumer Information, Product Quality, and Seller Reputation
نویسندگان
چکیده
منابع مشابه
Seller Reputation
Seller reputation is an important asset because buyers often choose sellers on the basis of their reputation. This is particularly true when the quality of the good or service transacted is hard to measure and the parties cannot perfectly contract on the outcome of the transaction. As a consequence, the seller will be mindful of building and maintaining a good reputation through the information...
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The paper concerns with the peculiarities of consumer choice in information product markets. This is a multidisciplinary study based on both information system research and microeconomic theory. An extension is introduced to the conventional general theory of consumer choice for explicitly taking into account the impact of information product quality on consumer behaviour. Multiple quality char...
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This paper considers the possibility that a firm can invest not only in the true product quality, but also in activities such as merchandising and store atmosphere that create affect influencing consumer perception of the product quality. Consumers base their purchase decisions on the signal of quality they experience, where the signal is affected by both the true product quality valued by the ...
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Reputation is an important organization asset, particularly in the era of ecommerce. In an online consumer-to-consumer (C2C) auction market, a trader’s reputation sends an important signal to his trading partners in their decision-making, due to the nature of the anonymous transaction process. While prior research has shown that reputation systems, such as eBay’s
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ژورنال
عنوان ژورنال: The Bell Journal of Economics
سال: 1982
ISSN: 0361-915X
DOI: 10.2307/3003427